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Cognac sales in America increased 6.7 per cent last year. Favorite Answer. Probably the only racist shit I've ever not been mad at cause it made hella sense. The process of double distillation to produce brandewijn (burned wine) or brandy was promoted by 17th-century Dutch and British traders as a better way of transporting wine from south-western France. There is actually a deeper connection with the “henny” brand and black people that rappers are unaware of. Heck—expect explicit words in ALL the songs that feature in this list! Hennessy, the most popular cognac brand in America, with over half the market, estimates that young blacks now buy 60 to 85 per cent of all the bottles it sells in the US. If cognac is associated with heroes, blame Dr Johnson. These magazines were consumed by a large amount of black communities in America because it reflected their culture and race. When Busta Rhymes sings: "Give me the Henny, you can give me the Cris, "You can pass me the Remi, but pass the Courvoisier". Is cognac embarrassed by its new connoisseurs? Now they're cashing in - one firm, A de Fussigny, has even launched a brand called Nyak, which is how the drink is pronounced by the rappers. Rather ease into it by mixing it and having it on the rocks (with ice). There’s a lot of confusion as to why rappers drink Hennesy. Cop the Latest Merch at https://www.traplore.com Follow me on Instagram - https://www.instagram.com/traploreross/ New Merch Dropping Soon. Brandy and soda was one of Winston Churchill's war-time standbys. Hennessy is a cognac and in order for it to be called a cognac its production methods must meet certain requirements. Many rappers like to give shout outs to Hennessy in their songs. So ultimately it has a strong taste and if you’re into strong drinks Henny is for you. The cognac firms have always known this - even selling their precious brandy in hip flasks - but, until now, have always preferred to retain the up-market image. Cop the Latest Merch at https://www.traplore.com Follow me on Instagram - https://www.instagram.com/traploreross/ New Merch Dropping Soon. Most people who want to show out (Show off) will drink it in a club straight from the bottle. New York rapper Cardi B's sister Hennessy Carolina has no problem slaying on the regular. But after googling for a few minutes I noticed that many people say that Hennessy is a fine cognac that should be sipped at room temperature after dinner. African Americans were a natural niche and by the 1950s Hennessy began running ads in magazines like Ebony and Jet, and so it began. Posted by. Cognac's status as an item of conspicuous consumption is obvious. Everything from the models that advertised the cognac, to the Vice President of Urban Market Development was black. No wonder rappers seem to love it so much! The number one gangster liquor/alcohol. Tulip Glass. Are you sure you want to mark this comment as inappropriate? The most liked answers are all the same: it’s about displaying signs of virility and status. 7 of 45. The same cannot be said of a later Prime Minister, Harold Wilson, whose regular and serious brandy-drinking was believed to be a major contributor to the decline in his mental powers after he left office. So that’s why “Henny” is popular among rappers and why they show respect to the brand. Explore the finest cognac that expresses the Hennessy's master blenders know-how since 1765, in the spirit of creativity and tradition: Hennessy XO, Hennessy Paradis, etc. Brandy is also associated with its use by statesmen anxious to relieve the stresses of office: Herbert Asquith's consumption was prodigious when he was Prime Minister - hence the nickname "Squiffy" - and his political demise was largely due to his brandy-drinking habits. 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